Google looks heavily at the quality of your content when deciding if you’re worthy of being ranked. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the …

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. Nowadays, everyone’s in a hurry, and the online world is no …

The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. SEO versus SEO Services When your business …

For example, if you searched who is the best eCommerce provider in London?? Just imagine a fraction of those 14 billion searches happen for your business. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the …

Some organizations choose to silo web development from marketing, which is a mistake. Use relevant and accurate meta descriptions, title tags and alt text throughout your site. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Although …

If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization. In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link — remove it. On the other hand …

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. An easy way to do this is to make the most of online tools, like XML-Sitemaps.com, which will quickly build an XML sitemap of up to 500 pages. When …

While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh. You can use a range of different tools, including Copyscape …

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. With SEO, you want to tell people about your content that are likely to share or link to it. I do not …

However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. your product is a mobile app). Your readers would be able to find information on your page without having to leave the page. When you think about keywords what are they really …

There are two ways to appear in Google search results: organic and sponsored. Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. These are internal search results pages and Google doesn’t like these, the reason being people …

Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Cloaking is …

Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn …

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines …

Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment) based on how SEO works. The first thing you need to do is figure out who your …

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. I find that the more I read from other people’s perspectives on the industry, the more unique ideas I can bring to the table for our client’s campaigns. The purchase cycle can sometimes …

Healthy social traffic certainly doesn’t hurt SEO efforts. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans …

If a vendor cannot tell you specific results they’ve gotten for other people, they do not warrant your trust. Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. URL – This is the actual address where the page …

Search engines want publishers to show the same content to the search engine as is shown to users If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. Link building is still an important part of your company …

Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Whether you’re trying to get more clients for your law firm or customers to your …

How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal …

Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether …

Great copywriters know the importance of using “power words” during content creation – they evoke emotion. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to …

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance …

70% of the links clicked on by web users are organic results. To keep readers coming back for more, year after year, making relevant content that sticks is necessary. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO …

For example, you have been creating webpages and blog posts that are just 200-300 words. Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags …

A common misconception about SEO is that it’s a one and done practice. Different variations of this method abound. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to …

It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. earch engines don’t read images, they read the ALT text instead. You should use an ALT attribute to …

People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should …

SEO stands for “search engine optimization.” That’s a long phrase isn’t it? It can seem scary, but it doesn’t have it be. I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. Optimise And Take Advantage Of Inbound Links …

If you own or control the content of all the sites displaying the same duplicate content, then you should either rewrite the content so it is unique across all the sites or apply a cross-domain canonical tag and choose which site you want to be the source of the content …

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. "Authority" is often used outside of Moz's metric to describe a domain's relative "strength," determined in large part by their backlink portfolio. A clear, direct URL is the best route …

Think of it this way. Before we jump into the data points, I’d like to remind readers that keyword selection matters just as much for YouTube videos as it does for regular pages or posts. You need to start by selecting a focused keyword phrase that is relevant to …

Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? Fine tuning on these parts will …

Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. If you want to rank high in Google for valuable key phrases and for a long time – you better have good, original content …

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. To understand SEO, you need to understand search engines. A search engine is …

Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not …

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. It does …

t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale …

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …