Create a search marketing strategy based on static pages

For example, if you searched who is the best eCommerce provider in London?? Just imagine a fraction of those 14 billion searches happen for your business. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the …

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Be mindful of analytics

Some organizations choose to silo web development from marketing, which is a mistake. Use relevant and accurate meta descriptions, title tags and alt text throughout your site. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Although …

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Reasons why marketers love Google algorithms

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. An easy way to do this is to make the most of online tools, like XML-Sitemaps.com, which will quickly build an XML sitemap of up to 500 pages. When …

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Can link bait help improve my search engine placement?

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. With SEO, you want to tell people about your content that are likely to share or link to it. I do not …

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Succeeding in SEO means paying attention to ROI

However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. your product is a mobile app). Your readers would be able to find information on your page without having to leave the page. When you think about keywords what are they really …

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High advertisement ratio can be mitigated by using cloaking

Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Cloaking is …

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Create an Engaging Web Presence by the use of indexed pages

Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn …

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Be mindful of ROI

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines …

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A do-it-yourself guide to static pages

Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment) based on how SEO works. The first thing you need to do is figure out who your …

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The latest trends in plugins

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. I find that the more I read from other people’s perspectives on the industry, the more unique ideas I can bring to the table for our client’s campaigns. The purchase cycle can sometimes …

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Search marketing implications related to sitemaps

Healthy social traffic certainly doesn’t hurt SEO efforts. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans …

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Focus on topic depth vs. backlinks

If a vendor cannot tell you specific results they’ve gotten for other people, they do not warrant your trust. Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. URL – This is the actual address where the page …

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Useful tips from experts in inbound links

Search engines want publishers to show the same content to the search engine as is shown to users If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. Link building is still an important part of your company …

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The broken link-building method aided by content

Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Whether you’re trying to get more clients for your law firm or customers to your …

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Carve out time for concentrating on ROI

Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether …

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More importance is given to bread crumbs

Great copywriters know the importance of using “power words” during content creation – they evoke emotion. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to …

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Hidden facts about landing pages

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance …

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Never underestimate the influence of cloaking

A common misconception about SEO is that it’s a one and done practice. Different variations of this method abound. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to …

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Succeeding in SEO means paying attention to URLs

People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should …

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Invest in forums

SEO stands for “search engine optimization.” That’s a long phrase isn’t it? It can seem scary, but it doesn’t have it be. I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. Optimise And Take Advantage Of Inbound Links …

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The infamy behind SEO

If you own or control the content of all the sites displaying the same duplicate content, then you should either rewrite the content so it is unique across all the sites or apply a cross-domain canonical tag and choose which site you want to be the source of the content …

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Focus on performance, user experience, and bread crumbs

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. "Authority" is often used outside of Moz's metric to describe a domain's relative "strength," determined in large part by their backlink portfolio. A clear, direct URL is the best route …

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Can a techie truly understand SEO campaigns

Think of it this way. Before we jump into the data points, I’d like to remind readers that keyword selection matters just as much for YouTube videos as it does for regular pages or posts. You need to start by selecting a focused keyword phrase that is relevant to …

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SEO quality best practice

Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? Fine tuning on these parts will …

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How Important Is a Number One Ranking?

Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. If you want to rank high in Google for valuable key phrases and for a long time – you better have good, original content …

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Why cloaking matters

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. To understand SEO, you need to understand search engines. A search engine is …

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Unlocking the mystery of keyword stuffing

Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not …

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More importance is given to stickiness

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. It does …

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Without links, your content can’t rank

t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale …

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Remember that web 2.0 make the web go round

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

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The best advice I've listened to about SERPs

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

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Analyse your existing URLs

Mobile users are spending more and more of their time on fewer platforms. Your title should always tie directly to your content. If it doesn’t, the visitor is more likely to bounce, sending Google a signal that your content didn’t serve their search interest. As a result, Google …

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Create content about mobile search

Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Fine tuning on these parts will make you confident …

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