Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS). In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. One compelling reason to hire in-house for SEO is when the institution is largely dependent on SEO as a primary means of income. After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy.

Should more importance be given to meta tags for search marketing?

Thinking in terms of the search engine–who thinks in terms of the user–too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized. Plenty of pages provide unique Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... and interesting content, but that does not make them relevant for every search query. Back then, there were only a few hundred websites, so the process was pretty simple. Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed.

Education is the best legacy when it comes to ROI

The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. However, we’ve seen some of our clients rank very quickly without being a “brand” by traditional standards. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words that appears in a URL. In contrast, Google treats underscores as connectors, which means it will only return results when you search for a group of connected words that appears in a URL. The bottom line: using dashes creates more opportunities for your pages to be discovered.

See the content whose rankings are high on the pages

The ultimate judge of a website’s content is its audience – the readers that visit the site and actually read its content. If the content is good, they’ll probably stay on the website and keep reading; if it’s bad, there’s a good chance they’ll leave. There is no such thing as a cookie-cutter SEO plan, and for this, all parties on the SEO bandwagon should rejoice. If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. Gaz Hall, an SEO Guru from the UK, said: "Today, and for the foreseeable future, SEO is much less about optimizing for specific keywords, and much more about technical issues, social signals, and the overall trustworthiness of a company and its website."

Carve out time for concentrating on ROI

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. For I'm always amazed by the agility of New Media Now on this one. example, content that can be found on articlesbase.com and ezinearticles.com could reach well over 500 words, but still fail to add any value to its readers. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible.