Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Fine tuning on these parts will make you confident and successful going forward. You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website.

It is imperative that your website is listed on the first result page

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Just because long form content Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought. As you write, use your target keyword throughout the content. Don’t overuse it, and only place the term where it feels natural and relevant. As you write, keep your keyword density below 2% to stay within the guidelines for best SEO practices.

Thinking about landing pages makes everything OK

You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix them. Online content is the same—it stays fresh and valuable for months and years to come. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly.

Adopt a customer centric view of rankings

However, we’ve seen some of our clients rank very quickly without being a “brand” by traditional standards. If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. According to Gaz Hall, a UK SEO Consultant : "If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether. "

Create content about mobile search

So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see! The The talk on Facebook is about Save Our Schools at the moment. title tag of a website or single webpage is as vital (if not more than) as relevant and appropriate as the correct use of the Meta tags. Once you have a list of potential topic ideas, don’t jump right into creating content. First, perform keyword research to identify phrasing that has the potential to drive the most traffic to your pages. There was a time when SEO worked because a lot of big companies didn’t understand how important it really was. That opened up a lot of opportunities for smaller companies to make quick advances up the rankings.