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We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected.

Use Headers — Wisely

When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. 301 links are permanent and Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! tell Google that page B has replaced page A. 302 redirects are temporary. Even if you never change them, you’re telling Google that you intend to change them. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo.

If you’re using an Android phone, Google may be tracking every move you make

Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: True to form, Google is always changing, tweaking, and improving its algorithm. Use description meta tags to provide both search engines and users with a summary of what your page is about! f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference.

Will having a mobile-friendly website give me better rankings?

A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. Gaz Hall, from SEO Hull, had the following to say: "Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook."

How will SEO help my business?

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly. You have probably asked yourself, many times, “How do I build backlinks to my website for the best SEO results?” Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web.