Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. Removing the duplicate content can have a very positive influence on the rankings of your pages. Google even got that patented in 2009.

Should more importance be given to link research for search marketing?

However, if you have too many, then high volumes of duplicated content may be the problem. Identify culprits: Too many and/or Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! large images, embedded media or videos, too many plugins, and clunky coding. The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. When it comes to out-competing competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page

All you wanted to know about link building but were afraid to ask

If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Make sure that the pages on your site are well-linked to each other, particularly the ones you want to appear as sitelinks – Google takes the number of internal/external links into account when judging the importance of pages for sitelinks. Aside from that, you will attract users who might be interested in the image, but not in the content itself.

Repurpose old html

For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. If users consistently ditch your site, it’s a sign the content doesn’t match up to their expectations. It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out. Gaz Hall, an SEO Expert from the UK, said: "One of the most common misconceptions is that blogging on your own site is going to help your SEO."

Its all about non reciprocal links

Use Google’s Search Console for guidelines on Site Map creation. Once your Site Map has been created according to the Google guidelines, you should submit it to Google via Search Console. This helps Google know more about your web pages, and gives you more control over how your URLs appear in the search engine ranking pages. Images A great example that I like to use is Beverley Guide. play a crucial part in content marketing. It catches your audience’s attention and makes your content easier to consume and understand. For example, a hack practice could be paying money for cheap traffic and then claiming it’s organic or from another less dubious traffic source. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page.