Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a new site, little authority, and a small amount of content. On average, the higher up page 1 the result is, the greater the number of linking domains that the webpage has.

The first indication should be analytics

Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. It is recommended to take Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. Although the web is less of a wild frontier than it used to be, there is still a place for a David seeking to take on the Goliaths of world commerce. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up?

Improve your visibility in organic search results

Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the audience, your CTR will be low. If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals.

Follow an Established Path to Success

Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Gaz Hall, a Freelance SEO Consultant, commented: "SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page."

Leads are the lifeblood of a business

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. Be aware that any search engine spider contains “time-out” code that prevents it from fully indexing a site that loads too slowly. If your web pages are large and your hosting provider is slow, this could present a real barrier to your full site being indexed.