You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. If you are putting content on your own site, try to keep things fairly uniform. This can help you start building your own following and establish your own voice. Of course, that shouldn’t stop you from doing something that has more of a “shock factor.” Something a little more controversial can draw in big crowds, which translates to a lot of clicks and comments.

How do you make a Google friendly website?

Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Google counts links from other Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results.

There is no such thing as an SEO certification

Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile, you’re going to start witnessing a tangible dip in organic traffic. Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. A so-called website blocker is something that prevents search engines from accessing the site Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for.

Why SEO Tends to Fail and What You Can Do About It

Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. 301 redirections carry link juice with them. You’ve told Google that page B replaces page A, and that users can get the same great value from the new page as they did from the old. Gaz Hall, from SEO Hull, had the following to say: "Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own."

Never ever sacrifice the quality of your copy for the sake of the search engines

Paid link-building is considered black hat SEO and is likely to incur a penalty. Search engines don’t like familiar or generic content. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your website, you’ll want to constantly measure its success to maintain powerful results.