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Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. You need to be placing backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.​

Identify What’s Working and What Isn’t with regards to page impressions

Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in the last paragraph of text. Understand the wants, needs and Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! interests of your target audience, and create a completely personal and dedicated advertising strategy. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy.

Why your digital marketing strategy should centre around trust rank

Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Make Sure That Googlebot Is Crawling Your Site! Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Understanding their methods will give you an idea of how they appeal to their customers – and how your own philosophy must stand out from the competition.

How to really understand conversion rates

Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. If you’re unsure how your website measures up, enter your site’s URL in Google's Mobile-Friendly Test. If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular."

Things your competitors know about static pages

If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well.