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Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved to be fully unsustainable. The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites.

Group keywords by conversion funnel stages

You were probably a little surprised when you first found out about all the factors that are taken into account to rank websites. In fact, it is estimated that there are more than 200 factors Google considers when ranking websites (and some say that “200” is just a convenient round number and that the actual number of ranking factors is much higher). Check your webpage source code Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! in order to measure the size of text content compared to the structure (HTML code). This percent is not a direct ranking factor for search engines but there are other factors that depend on it such as site loading speed and user experience. Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs.

Competitor link profile analysis is really beneficial

Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic.

Header tags have been a hugely important part of SEO

In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a .fr extension of your site, have the .fr domain extension site hosted on a server in France. Over time, as search engines have gotten more confident about understanding intent, they’ve become more aggressive about displaying what they think the searchers want. Overall, this is a good thing because they’re providing what searchers are looking for even more quickly, without requiring searchers to make extra choices. So what it does it take to achieve a high ranking on Google? We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines."

What is Keyword Research?

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar.