Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio.
The first indication should be reporting
You’ve heard that blogging is good for SEO and maybe you even publish new posts regularly and share your posts on Twitter and Facebook. Problem is, you’re still not seeing any serious organic traffic from your blog and you’ve never managed to see a blog post rank anywhere near the heralded first page of Google search results, no matter how much you try to cram in those keywords. Where are you going wrong? Relevance is part of
your Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound phone calls from your mobile optimized website.
Avoid link directories that link to all sorts of websites
Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. When optimizing sites for
SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Paid links are like paying someone to be your wingman to impress a girl
rather than having a genuine friend by your side who can vouch for how
great you really are! A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract highly targeted traffic and leave out the tyre-kickers.
Content marketing is about building meaningful relationships
Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it! Gaz Hall, a Freelance SEO Consultant
, commented: "Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. "
Where are all the spammy links coming from?
The algorithm responsible for taking the world’s information and organizing it into (usually) 10 entries is, as you likely know, complicated. All backlinks are not
created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with internal linking among pages. If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links to the new, incredible content.