Quick tips regarding keyword research

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. Nowadays, everyone’s in a hurry, and the online world is no …

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Can link bait help improve my search engine placement?

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. With SEO, you want to tell people about your content that are likely to share or link to it. I do not …

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Useful tips from experts in inbound links

Search engines want publishers to show the same content to the search engine as is shown to users If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. Link building is still an important part of your company …

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The broken link-building method aided by content

Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Whether you’re trying to get more clients for your law firm or customers to your …

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Why cloaking matters

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. To understand SEO, you need to understand search engines. A search engine is …

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Without links, your content can’t rank

t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale …

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Learning about local search

There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why …

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One element of your strategy should look at page impressions

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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Using traffic estimation tools in conjunction with sitemaps

If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. A proximity search uses the order of the search phrase to find related documents. In the search engines’ algorithmic analysis, these websites aren’t offering any unique value to …

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Layout, formatting and URLs combine to make great SEO

If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to …

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You can’t judge an SEO book by its cover

Within a few minutes, others add additional tweets with more information. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. White Hat SEO are …

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Things your competitors know about static pages

Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. The goal of SEO is not to generate …

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Search engine health checks should look at organic links

Have you ever had someone ask you if you “Yahoo’d” something? They do so by continuously tweaking search algorithms to provide a better experience for Google users. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites …

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Improve engagement by utilising link bait

Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. Many websites take far too long to load. However, a fast-loading webpage …

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Toxic links and their cure

If you want to build backlinks to your website, you have to do it with caution and knowledge. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. When approaching other webmasters to …

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Make it More Visual

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Content …

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Using social media for local SEO

Many people still think that having a high volume of crawlable and indexable pages is always better. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page …

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How To Find Traffic A Website Has

True to form, Google is always changing, tweaking, and improving its algorithm. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Take a look at your top ranking and most shared content. Is …

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Removing the guesswork from SEO

Your goal should be to create links to individual posts/pages along with those leading to your homepage. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and …

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Site Architecture for Newbies

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. The reason relevant backlinks are so important is because Google will actually devalue …

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High ROI

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things …

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Add valuable insight to the content you create

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. The heading structure of your pages is one of the very important aspects …

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SEO does not happen in a bubble

To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. Linking to highly popular or trusted websites, news pages, blogs and message boards is …

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The more engaging your copy, the better

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

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The most important part of SEO is creating quality content

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. We use keyword research to identify potentially useful queries for which a site is not receiving traffic …

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Improve site speed

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your …

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Google might discount irrelevant links

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something …

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