Link Out To Diverse Sources

The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. SEO versus SEO Services When your business …

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Create a search marketing strategy based on static pages

For example, if you searched who is the best eCommerce provider in London?? Just imagine a fraction of those 14 billion searches happen for your business. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the …

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Be mindful of analytics

Some organizations choose to silo web development from marketing, which is a mistake. Use relevant and accurate meta descriptions, title tags and alt text throughout your site. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Although …

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Reasons why marketers love Google algorithms

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. An easy way to do this is to make the most of online tools, like XML-Sitemaps.com, which will quickly build an XML sitemap of up to 500 pages. When …

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Succeeding in SEO means paying attention to ROI

However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. your product is a mobile app). Your readers would be able to find information on your page without having to leave the page. When you think about keywords what are they really …

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Be mindful of ROI

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines …

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A do-it-yourself guide to static pages

Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment) based on how SEO works. The first thing you need to do is figure out who your …

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More importance is given to bread crumbs

Great copywriters know the importance of using “power words” during content creation – they evoke emotion. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to …

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Hidden facts about landing pages

SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow. User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance …

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The infamy behind SEO

If you own or control the content of all the sites displaying the same duplicate content, then you should either rewrite the content so it is unique across all the sites or apply a cross-domain canonical tag and choose which site you want to be the source of the content …

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Can a techie truly understand SEO campaigns

Think of it this way. Before we jump into the data points, I’d like to remind readers that keyword selection matters just as much for YouTube videos as it does for regular pages or posts. You need to start by selecting a focused keyword phrase that is relevant to …

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SEO quality best practice

Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? Fine tuning on these parts will …

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Remember that web 2.0 make the web go round

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

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Analyse your existing URLs

Mobile users are spending more and more of their time on fewer platforms. Your title should always tie directly to your content. If it doesn’t, the visitor is more likely to bounce, sending Google a signal that your content didn’t serve their search interest. As a result, Google …

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Create content about mobile search

Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Fine tuning on these parts will make you confident …

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More focus is put on hits

You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. So, from a communication standpoint, from a, how the whole entire paradigm is set up it’s a really difficult place to …

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How do you feel about hits now?

Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it’s more important to simply be consistent with your publishing and to publish about the same amount of content each week. While …

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Don't Forget: Content and Links Are Key

There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. To optimize speed score, you need to continually check your site’s speed score so that you can take timely action in case of any delay or ineffectiveness. If …

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Create great content that people want to link to

Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. You shouldn’t wait passively for people to finally decide to link to you. If you've improved the crawling …

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Add a blog to your website and start writing

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. The main purpose of categories and tags are to help web visitors navigate your blogs quickly …

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Too much of content

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow …

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The better way to do it is new school SEO

As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. How bad hosting can lead to losing SEO rankings Downtime of …

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Get a Column on an Industry Publication

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer …

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Think of People, not Robots, When Optimizing Keywords

You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it …

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Still have questions about SEO, or did I leave something out?

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). The visual content …

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Anchor text is still a huge ranking signal

Local businesses can’t be fully evaluated on the basis of links. On-site optimization is all about publishing awesome stuff in the first place. Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick …

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Bucket brigades

You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice to say, a …

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Where are all the spammy links coming from?

Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific …

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Search for your niche keywords on Bing

The first step in a search optimization analysis is to understand our goals and objectives for performing SEO. Not all types of SEO are needed for each client. Some clients may benefit more, for example, from local SEO than organic SEO. The first step in an effective SEO strategy is …

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Be very sure of what you are writing

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Voice search is picking up steam. You can now use your voice to search the web …

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Understanding Your Competitive Landscape

How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to …

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Make the website about one thing

Ensure the number of visits and new visitors from within your target market is increasing. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 It all starts with the quality of your own product or …

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Start with seed keywords

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). Guest posting as a tactic has a …

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Measuring Content Quality and User Engagement

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. When done well, content …

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