Search marketing implications related to sitemaps

Healthy social traffic certainly doesn’t hurt SEO efforts. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans …

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Focus on performance, user experience, and bread crumbs

. Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy. "Authority" is often used outside of Moz's metric to describe a domain's relative "strength," determined in large part by their backlink portfolio. A clear, direct URL is the best route …

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Too many cooks spoil the SEO soup!

Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. It’s sometimes hardest to do …

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Fun with inbound links for now

Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a relevant experience. If the list starts to look more like a novel, you might want to remove excess calls that may be slowing down your site. The search engines will …

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Avoid Downtime By Choosing Reliable Host

Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. Google’s mission is to organize the worlds’ information and …

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Show don't Tell

When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won’t contain …

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How to use the topic cluster model

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don …

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The bottom navigation bar is an anchor link bonanza

The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. High-quality content means faultless spelling …

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How do backlinks help SEO?

The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would …

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Start Writing Better SEO Case Studies

Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you …

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SEO is not about stuffing a paragraph full of links and keywords

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If …

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How to Get More Social Shares From Everything That You Publish

Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results …

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Search for your niche keywords on Twitter

Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are …

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What Does It Mean for SEO?

Google constantly updates and reviews guidelines on link building. Some individuals tend to abuse the process by engaging in unfair practices like posting the same article to a site en masse. Once you get a link penalty from Google, you risk having your site ranked lower and getting back to …

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How Important Is a Number One Ranking?

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. You need to come up with blog post ideas …

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Optimise your 404 error page

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. SEO …

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Consider your exposure options for your content

The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they …

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Be consistent and follow a well-documented plan

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. In short, Google is looking for signs of quality, relevance and great …

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Nobody likes ugly URLs

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. With all the …

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Does my content convert?

The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn …

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Enhance Your Outreach Strategy

You should see improvements in website traffic, a key indicator of progress for your keywords. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create …

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How does a mobile crawl of your website look like?

Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher ranking. However, you must have genuine …

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Generate keyword ideas

Evaluating keywords for relative opportunities is still very tough. Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to …

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Why Do SEOs Use Keyword Phrases?

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Don’t try to act smart. There are some plugins which allows …

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Try New Things

How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. You shouldn’t only target 1 keyword, even if you have a very small budget or think …

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SEO LSI keyword analysis best practice

Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. This means that you'll want to practice a little SEO (search engine optimization). Search Engine …

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Write less, repurpose more

Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. Satisfy your users’ intent. Give them …

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Publish blog posts frequently and consistently optimize them

Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your …

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Give your website a home for all topics

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and …

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Check the Competition's Backlinks

e. If you think about things from a business perspective first, your SEO effort will be all the more effective. Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a …

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Good Content + People Linking To It = High Rankings

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for …

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Leads are the lifeblood of a business

Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. If there …

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Use Capital Letters To Highlight Keywords

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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