Headings and link bait

Google looks heavily at the quality of your content when deciding if you’re worthy of being ranked. Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the …

more ...

Create an Engaging Web Presence by the use of indexed pages

Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn …

more ...

The latest trends in plugins

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. I find that the more I read from other people’s perspectives on the industry, the more unique ideas I can bring to the table for our client’s campaigns. The purchase cycle can sometimes …

more ...

Focus on topic depth vs. backlinks

If a vendor cannot tell you specific results they’ve gotten for other people, they do not warrant your trust. Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. URL – This is the actual address where the page …

more ...

Never underestimate the influence of cloaking

A common misconception about SEO is that it’s a one and done practice. Different variations of this method abound. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to …

more ...

How Important Is a Number One Ranking?

Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. If you want to rank high in Google for valuable key phrases and for a long time – you better have good, original content …

more ...

Unlocking the mystery of keyword stuffing

Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not …

more ...

The secret behind backlinks

Having links from more popular websites carry more weight than less popular sites. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Do better keyword research and understand search intent to connect the dots between your content and your audience’s …

more ...

Search marketing implications related to search engine spiders

Find out which channels are driving traffic to your competition . Building dashboards in Google Analytics takes minutes and they can then be emailed daily or weekly depending on the demand. Long titles aren’t displayed in full in search results which can be unhelpful to users. Brands and businesses need …

more ...

Bucket brigades based on page impressions

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. To attract online attention for your business, you can’t just set up a …

more ...


Avoid any grey / black hat link building tactics

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

more ...

Are search volumes affected by comment spam

Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. When a user …

more ...

Tactics around splogs

There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could …

more ...

Advanced link building tips

If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of …

more ...

Think quality over quantity

Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them more efficiently in combination with one another; and to ensure that the end result is not unreadable garbage. If you execute your keyword research properly …

more ...

Citation consistency acts as a trust factor for Google

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. Search engine results are in a constant state …

more ...


Understanding the rationale behind XML sitemaps

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Evergreen topics have long lasting value, so when …

more ...

Never back down from a challenge

The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer …

more ...


Made a website, but is not showing in the SERPs?

Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. To truly understand whether your …

more ...

Free SEO and paid SEM complement each other brilliantly

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Your website must be set up to track the sources of conversions accurately; otherwise, you won't know …

more ...

Adjust your appearance in search

This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage …

more ...


Answer relevant questions to your expertise

The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start …

more ...

Will Meta tags improve my rankings?

In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. We already know that content is king when it comes to online marketing. If you offer …

more ...

Canonical URLs for SEO

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. It really comes down to just using common sense. Just sit down and think, "What …

more ...


Share other’s content and drive traffic to your website

The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. After …

more ...

97% of consumers read online reviews for local businesses

Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Many website owners neglect to spend the time analyzing how their page …

more ...


Search engines favor understandable URLs

SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. It …

more ...

Avoid unrelated article directories and low quality guest-posts

Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the …

more ...

Do not use dashes in the domain name itself

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Don't go overboard with your internal linking or you risk overwhelming the reader. One …

more ...

Restart and Revive Marketing Your Small Business

Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. With so much …

more ...

Web Optimization Best Practices and Techniques

The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble. User-generated content can increase the relevance and freshness of a website. Users can interact with …

more ...

SEO page duplicates best practice

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these …

more ...

Do not use dashes in the domain name itself

Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. It’s important to monitor the backlinks your site is accumulating Optimizing your images gives your website an additional chance to be found via image search. On the …

more ...

Words and phrases that keep people engaged

My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you …

more ...