The best advice I've listened to about SERPs

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

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Analyse your existing URLs

Mobile users are spending more and more of their time on fewer platforms. Your title should always tie directly to your content. If it doesn’t, the visitor is more likely to bounce, sending Google a signal that your content didn’t serve their search interest. As a result, Google …

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Create content about mobile search

Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Fine tuning on these parts will make you confident …

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Learning about local search

There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why …

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Its all about non reciprocal links

Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search …

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One element of your strategy should look at page impressions

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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Too many cooks spoil the SEO soup!

Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these changes with intelligent and dynamic adaptation of your online advertising strategies. It’s sometimes hardest to do …

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Using traffic estimation tools in conjunction with sitemaps

If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. A proximity search uses the order of the search phrase to find related documents. In the search engines’ algorithmic analysis, these websites aren’t offering any unique value to …

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The secret behind backlinks

Having links from more popular websites carry more weight than less popular sites. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Do better keyword research and understand search intent to connect the dots between your content and your audience’s …

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Pay attention to html

In these instances, you leave it to the search engines to make the decision on which page is the correct one. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. As businesses succeed …

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Search marketing implications related to search engine spiders

Find out which channels are driving traffic to your competition . Building dashboards in Google Analytics takes minutes and they can then be emailed daily or weekly depending on the demand. Long titles aren’t displayed in full in search results which can be unhelpful to users. Brands and businesses need …

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Layout, formatting and URLs combine to make great SEO

If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to …

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Bucket brigades based on page impressions

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. To attract online attention for your business, you can’t just set up a …

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More focus is put on hits

You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. So, from a communication standpoint, from a, how the whole entire paradigm is set up it’s a really difficult place to …

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How do you feel about hits now?

Both search engines and readers like frequently updated websites. Although you will find hundreds of researchers who indicate the best time and days to publish your content, it’s more important to simply be consistent with your publishing and to publish about the same amount of content each week. While …

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You can’t judge an SEO book by its cover

Within a few minutes, others add additional tweets with more information. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. White Hat SEO are …

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Fun with inbound links for now

Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a relevant experience. If the list starts to look more like a novel, you might want to remove excess calls that may be slowing down your site. The search engines will …

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Things your competitors know about static pages

Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. The goal of SEO is not to generate …

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Each piece of copy has an individual purpose

Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research …

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Avoid any grey / black hat link building tactics

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

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Search engine health checks should look at organic links

Have you ever had someone ask you if you “Yahoo’d” something? They do so by continuously tweaking search algorithms to provide a better experience for Google users. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites …

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Are search volumes affected by comment spam

Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. When a user …

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Tactics around splogs

There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could …

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Make web crawlers a priority

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of …

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It takes time and practice to create a catchy title

Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different …

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Improve engagement by utilising link bait

Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. Many websites take far too long to load. However, a fast-loading webpage …

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Don't Forget: Content and Links Are Key

There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. To optimize speed score, you need to continually check your site’s speed score so that you can take timely action in case of any delay or ineffectiveness. If …

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Avoid Downtime By Choosing Reliable Host

Don’t write only for the purpose of getting a dofollow backlink. Remember the rule that a link is good when it sends traffic.Sometimes, websites that use nofollow links for guest authors will be more valuable for your business. Google’s mission is to organize the worlds’ information and …

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Create great content that people want to link to

Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. You shouldn’t wait passively for people to finally decide to link to you. If you've improved the crawling …

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Optimizing for Voice Search and Voice Assistants

The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most common keywords used to find the website on Google. In addition, the Search Console also informs you about hacked websites …

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Show don't Tell

When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won’t contain …

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