Add a blog to your website and start writing

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. The main purpose of categories and tags are to help web visitors navigate your blogs quickly …

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Too much of content

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow …

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The better way to do it is new school SEO

As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. How bad hosting can lead to losing SEO rankings Downtime of …

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Toxic links and their cure

If you want to build backlinks to your website, you have to do it with caution and knowledge. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. When approaching other webmasters to …

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Advanced link building tips

If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of …

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Get a Column on an Industry Publication

If users cannot access your page due to compatibility problems, you are not likely to get a good rating. As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer …

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How to use the topic cluster model

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don …

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Think of People, not Robots, When Optimizing Keywords

You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it …

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Think quality over quantity

Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them more efficiently in combination with one another; and to ensure that the end result is not unreadable garbage. If you execute your keyword research properly …

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You should use the same navigation model on all pages

Content quality, content amount, and website information are all factors in your Page Quality Rating. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be …

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Citation consistency acts as a trust factor for Google

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. Search engine results are in a constant state …

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The bottom navigation bar is an anchor link bonanza

The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. High-quality content means faultless spelling …

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Make it More Visual

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Content …

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Using social media for local SEO

Many people still think that having a high volume of crawlable and indexable pages is always better. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page …

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How To Find Traffic A Website Has

True to form, Google is always changing, tweaking, and improving its algorithm. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Take a look at your top ranking and most shared content. Is …

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How do backlinks help SEO?

The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would …

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Removing the guesswork from SEO

Your goal should be to create links to individual posts/pages along with those leading to your homepage. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and …

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Understanding the rationale behind XML sitemaps

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Evergreen topics have long lasting value, so when …

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Never back down from a challenge

The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer …

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Site Architecture for Newbies

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. The reason relevant backlinks are so important is because Google will actually devalue …

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Made a website, but is not showing in the SERPs?

Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. To truly understand whether your …

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Start Writing Better SEO Case Studies

Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you …

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Free SEO and paid SEM complement each other brilliantly

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Your website must be set up to track the sources of conversions accurately; otherwise, you won't know …

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Still have questions about SEO, or did I leave something out?

Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). The visual content …

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Anchor text is still a huge ranking signal

Local businesses can’t be fully evaluated on the basis of links. On-site optimization is all about publishing awesome stuff in the first place. Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick …

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Bucket brigades

You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice to say, a …

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SEO is not about stuffing a paragraph full of links and keywords

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If …

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High ROI

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things …

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How to Get More Social Shares From Everything That You Publish

Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results …

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Add valuable insight to the content you create

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. The heading structure of your pages is one of the very important aspects …

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Search for your niche keywords on Twitter

Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are …

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