Look for bloggers with no end product

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i …

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Where are all the spammy links coming from?

Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific …

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Search for your niche keywords on Bing

The first step in a search optimization analysis is to understand our goals and objectives for performing SEO. Not all types of SEO are needed for each client. Some clients may benefit more, for example, from local SEO than organic SEO. The first step in an effective SEO strategy is …

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Adjust your appearance in search

This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage …

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SEO does not happen in a bubble

To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. Linking to highly popular or trusted websites, news pages, blogs and message boards is …

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Answer relevant questions to your expertise

The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start …

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Is your industry in decline or a state of growth?

The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google. Tutorials …

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What Does It Mean for SEO?

Google constantly updates and reviews guidelines on link building. Some individuals tend to abuse the process by engaging in unfair practices like posting the same article to a site en masse. Once you get a link penalty from Google, you risk having your site ranked lower and getting back to …

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How Important Is a Number One Ranking?

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. You need to come up with blog post ideas …

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Be very sure of what you are writing

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Voice search is picking up steam. You can now use your voice to search the web …

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The more engaging your copy, the better

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

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Common interpretations for search terms

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). .The concept of searcher’s intent is no …

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Optimise your 404 error page

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. SEO …

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Understanding Your Competitive Landscape

How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to …

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Consider your exposure options for your content

The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they …

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Make the website about one thing

Ensure the number of visits and new visitors from within your target market is increasing. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 It all starts with the quality of your own product or …

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The most important part of SEO is creating quality content

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. We use keyword research to identify potentially useful queries for which a site is not receiving traffic …

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Will Meta tags improve my rankings?

In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. We already know that content is king when it comes to online marketing. If you offer …

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Start with seed keywords

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site). Guest posting as a tactic has a …

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The clean URL mission

In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way. Know where and how to use keywords in your content for maximum searchability. The …

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Create an interactive tool for good SEO

Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your …

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Measuring Content Quality and User Engagement

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. When done well, content …

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Canonical URLs for SEO

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. It really comes down to just using common sense. Just sit down and think, "What …

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Create link-worthy content

A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). The higher the organic search traffic the better, as more traffic means more people reading your …

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Improve site speed

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your …

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Putting the Link Wheels into Motion

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic …

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Encourage Comments on Your Site

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance …

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It takes time to build up search authority

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Share other’s content and drive traffic to your website

The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. After …

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97% of consumers read online reviews for local businesses

Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Many website owners neglect to spend the time analyzing how their page …

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Answer the questions of your potential customers

Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. One of the biggest challenges websites face …

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Google might discount irrelevant links

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something …

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Be consistent and follow a well-documented plan

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. In short, Google is looking for signs of quality, relevance and great …

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