Do you have lots of External Media

Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure …

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Nobody likes ugly URLs

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. With all the …

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Search engines favor understandable URLs

SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. It …

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Build links the right way

Backlinks can also come in different forms; do-follow and no-follow. A do-follow link is a vote of confidence. The website which links to your site is telling the search engines that your site is of high quality and the link passes PageRank to your site. You may begin with top-level …

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Footer links are an excellent environment for usability

Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Choose your keywords. Make sure they have good volume, aren’t too difficult, and suit customer intent. Content curation is a common way to collect, restructure …

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Does my content convert?

The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn …

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Indexing requirements often conflict with aesthetic requirements

What Google wants to see is authoritative and relatable links talking about your site. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Social signals like those from Twitter …

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Avoid unrelated article directories and low quality guest-posts

Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the …

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Do not use dashes in the domain name itself

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Don't go overboard with your internal linking or you risk overwhelming the reader. One …

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Enhance Your Outreach Strategy

You should see improvements in website traffic, a key indicator of progress for your keywords. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create …

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Add a blog to your website and start writing

There are several ways of creating backlinks, some of them are categorized good ones others are the bad ones that you would want to ignore in order to not get penalized by the search engines. With content being king, SEO may as well be queen. They both play an integral …

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How does a mobile crawl of your website look like?

Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher ranking. However, you must have genuine …

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Generate keyword ideas

Evaluating keywords for relative opportunities is still very tough. Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to …

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Google rewards backlinks that are more niche relative

Your content will only help the site to rank higher if it is comprehensive and engaging. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. With …

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Who are your customers and what do they want?

There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. Another important factor is the way that the sites link to you, sites that use the rel …

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Ensure that HTML code is used correctly

If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site …

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What is Keyword Research?

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t …

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Leave comments on relevant websites and blogs

If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience …

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Restart and Revive Marketing Your Small Business

Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. With so much …

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Local SEO and Listings

Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to …

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Relevance is the key issue for video search

When we develop back-links, publish visitor content, or basically promote on a website, we want well-known websites because these are the ones that will work. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely …

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Why Do SEOs Use Keyword Phrases?

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Don’t try to act smart. There are some plugins which allows …

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Try New Things

How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. You shouldn’t only target 1 keyword, even if you have a very small budget or think …

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Web Optimization Best Practices and Techniques

The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble. User-generated content can increase the relevance and freshness of a website. Users can interact with …

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SEO LSI keyword analysis best practice

Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. This means that you'll want to practice a little SEO (search engine optimization). Search Engine …

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SEO page duplicates best practice

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. If you take the time to apply these tips to your search engine optimization plan, you are going to see some great results. No results happen overnight but these …

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Backlinks are about much more than Search Engine Optimisation

In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and …

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Get familiar with the landscape of local SEO

People love visual content. It’s easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. With the vastly reduced price of international communication and shipping, a logical next step is to …

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Do not use dashes in the domain name itself

Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. It’s important to monitor the backlinks your site is accumulating Optimizing your images gives your website an additional chance to be found via image search. On the …

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More Targeted And Relevant Traffic

We can use Google Trends for Websites for insight into particular competitors. You not only can compare traffic for various websites over time but also can see other sites visited and what those visitors searched for. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search …

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Pay attention to your weekly click-through rate

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. A lot of marketers focus on social in their online marketing strategy. But, it’s …

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Write less, repurpose more

Through links, search engines use robots called crawlers and spiders to skim information, collect data, catalog content and make connections based on relevant information. As spiders gather together all this information, they break down, prioritize and sort related information using a process called indexing. Satisfy your users’ intent. Give them …

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