Words and phrases that keep people engaged

My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you …

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More focus is put on searcher intent

When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to …

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How will SEO help my business?

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Optimising your website to rank higher on search engines is an important strategy to maintain …

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On page optimization techniques for better rankings

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you …

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Content is king or customer is king?

Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. Whether you are building links, choosing domain names. or writing page text, you are trying to include your keywords in all of …

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Publish blog posts frequently and consistently optimize them

Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. Only links from quality and trusted websites that attract a high amount of traffic can have a serious and good impact on your …

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The discovery shortcut: Learning from competitors

In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a …

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Double check your URLs

Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants lead to the conclusion that local business should invest on Local SEO Search volume refers to how many times …

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How can you enhance the user experience?

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

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Give your website a home for all topics

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and …

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Google Algorithms Target Low-Quality Content

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. The addition of internal links – links from your own domain …

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Do an audit of your existing site

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

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Why SEO Is Actually All About Content Marketing

The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest …

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How do I rank in position zero?

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Right now …

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Ranking high in the search engines is tough.

Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but …

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Try to Go for Longer, Scannable Posts

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. How do you ensure that you’re not just optimizing pages for …

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Check the Competition's Backlinks

e. If you think about things from a business perspective first, your SEO effort will be all the more effective. Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a …

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Start by creating true 10x content

Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your …

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Link internally when possible

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Google …

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Good Content + People Linking To It = High Rankings

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for …

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Make Use Of Local Citations

The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. Another one of the best SEO tactics creates even more links to your site to …

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Leads are the lifeblood of a business

Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. If there …

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Think of People, not Robots, When Optimizing Keywords

Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content …

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Use Capital Letters To Highlight Keywords

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Use tables and lists when appropriate

Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure …

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