Be mindful of ROI

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines …

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Create content about mobile search

Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Fine tuning on these parts will make you confident …

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Search marketing implications related to search engine spiders

Find out which channels are driving traffic to your competition . Building dashboards in Google Analytics takes minutes and they can then be emailed daily or weekly depending on the demand. Long titles aren’t displayed in full in search results which can be unhelpful to users. Brands and businesses need …

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Tactics around splogs

There are three different varieties of backlinks to think about; high-quality, low-quality and harmful backlinks. Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could …

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Citation consistency acts as a trust factor for Google

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. Search engine results are in a constant state …

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Removing the guesswork from SEO

Your goal should be to create links to individual posts/pages along with those leading to your homepage. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and …

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Never back down from a challenge

The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer …

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Made a website, but is not showing in the SERPs?

Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. To truly understand whether your …

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The more engaging your copy, the better

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

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Optimise your 404 error page

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. SEO …

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Canonical URLs for SEO

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. It really comes down to just using common sense. Just sit down and think, "What …

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Nobody likes ugly URLs

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. With all the …

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Words and phrases that keep people engaged

My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you …

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How do I rank in position zero?

Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a site relevant to your niche. Right now …

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