Create a search marketing strategy based on static pages

For example, if you searched who is the best eCommerce provider in London?? Just imagine a fraction of those 14 billion searches happen for your business. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the …

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High advertisement ratio can be mitigated by using cloaking

Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. I find this extremely unfortunate because SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Cloaking is …

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Useful tips from experts in inbound links

Search engines want publishers to show the same content to the search engine as is shown to users If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. Link building is still an important part of your company …

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The broken link-building method aided by content

Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Whether you’re trying to get more clients for your law firm or customers to your …

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Carve out time for concentrating on ROI

Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether …

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SEO quality best practice

Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? Fine tuning on these parts will …

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One element of your strategy should look at page impressions

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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The secret behind backlinks

Having links from more popular websites carry more weight than less popular sites. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Do better keyword research and understand search intent to connect the dots between your content and your audience’s …

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Toxic links and their cure

If you want to build backlinks to your website, you have to do it with caution and knowledge. Always remember, “Content is King”. Thereby, the content should be fresh, unique and relevant to what your website is about, and there should be no duplicate content. When approaching other webmasters to …

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You should use the same navigation model on all pages

Content quality, content amount, and website information are all factors in your Page Quality Rating. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be …

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Site Architecture for Newbies

When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. The reason relevant backlinks are so important is because Google will actually devalue …

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Bucket brigades

You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. A 301 redirect tells search engines (and human browsers) that content has permanently moved from one location to another, and automatically redirects the user to the new page. Suffice to say, a …

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SEO is not about stuffing a paragraph full of links and keywords

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If …

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Add valuable insight to the content you create

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. The heading structure of your pages is one of the very important aspects …

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Where are all the spammy links coming from?

Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific …

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What Does It Mean for SEO?

Google constantly updates and reviews guidelines on link building. Some individuals tend to abuse the process by engaging in unfair practices like posting the same article to a site en masse. Once you get a link penalty from Google, you risk having your site ranked lower and getting back to …

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97% of consumers read online reviews for local businesses

Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Many website owners neglect to spend the time analyzing how their page …

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Enhance Your Outreach Strategy

You should see improvements in website traffic, a key indicator of progress for your keywords. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should create …

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Leave comments on relevant websites and blogs

If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience …

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More focus is put on searcher intent

When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to …

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The discovery shortcut: Learning from competitors

In the past, Google has stated that the country within which a website is hosted is a very small factor in their international ranking algorithms. So try to have servers set up in your target countries. For example, if your company is based in the UK and you have a …

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How can you enhance the user experience?

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

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Google Algorithms Target Low-Quality Content

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. The addition of internal links – links from your own domain …

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Check the Competition's Backlinks

e. If you think about things from a business perspective first, your SEO effort will be all the more effective. Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a …

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Good Content + People Linking To It = High Rankings

This fact isn’t new: if your website loads slowly, a large portion of visitors will quickly leave. Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for …

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Leads are the lifeblood of a business

Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. If there …

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