Succeeding in SEO means paying attention to ROI

However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. your product is a mobile app). Your readers would be able to find information on your page without having to leave the page. When you think about keywords what are they really …

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Create an Engaging Web Presence by the use of indexed pages

Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn …

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Why cloaking matters

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. To understand SEO, you need to understand search engines. A search engine is …

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Layout, formatting and URLs combine to make great SEO

If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to …

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Think of People, not Robots, When Optimizing Keywords

You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it …

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How to Get More Social Shares From Everything That You Publish

Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results …

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How Important Is a Number One Ranking?

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. You need to come up with blog post ideas …

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Common interpretations for search terms

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). .The concept of searcher’s intent is no …

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Make the website about one thing

Ensure the number of visits and new visitors from within your target market is increasing. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 It all starts with the quality of your own product or …

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The most important part of SEO is creating quality content

Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. We use keyword research to identify potentially useful queries for which a site is not receiving traffic …

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Will Meta tags improve my rankings?

In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. We already know that content is king when it comes to online marketing. If you offer …

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Be consistent and follow a well-documented plan

Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. In short, Google is looking for signs of quality, relevance and great …

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Google rewards backlinks that are more niche relative

Your content will only help the site to rank higher if it is comprehensive and engaging. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. With …

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Why SEO Is Actually All About Content Marketing

The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest …

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Link internally when possible

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Google …

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