The latest trends in plugins

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. I find that the more I read from other people’s perspectives on the industry, the more unique ideas I can bring to the table for our client’s campaigns. The purchase cycle can sometimes …

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Things your competitors know about static pages

Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. For smaller organizations, organic search can provide a low-cost way to build a highly targeted audience. The goal of SEO is not to generate …

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The better way to do it is new school SEO

As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page. How bad hosting can lead to losing SEO rankings Downtime of …

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Using social media for local SEO

Many people still think that having a high volume of crawlable and indexable pages is always better. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page …

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Look for bloggers with no end product

Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i …

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SEO does not happen in a bubble

To offer the best possible results, search engines must attempt to discover all the public pages on the World Wide Web and then present the ones that best match up with the user’s search query. Linking to highly popular or trusted websites, news pages, blogs and message boards is …

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Measuring Content Quality and User Engagement

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. When done well, content …

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It takes time to build up search authority

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

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Do not use dashes in the domain name itself

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Don't go overboard with your internal linking or you risk overwhelming the reader. One …

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Add a blog to your website and start writing

There are several ways of creating backlinks, some of them are categorized good ones others are the bad ones that you would want to ignore in order to not get penalized by the search engines. With content being king, SEO may as well be queen. They both play an integral …

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Ensure that HTML code is used correctly

If a site, or specific page, has a lot of backlinks pointing to it, Google then sees this page or site as credible. This is only true, though, if those backlinks are coming from quality, reputable sources, and it’s even better when those sites are relevant to your site …

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What is Keyword Research?

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t …

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Restart and Revive Marketing Your Small Business

Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. With so much …

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How will SEO help my business?

We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Optimising your website to rank higher on search engines is an important strategy to maintain …

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Use Capital Letters To Highlight Keywords

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Follow Google's advice on this

Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught …

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