Search marketing implications related to sitemaps

Healthy social traffic certainly doesn’t hurt SEO efforts. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans …

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More importance is given to bread crumbs

Great copywriters know the importance of using “power words” during content creation – they evoke emotion. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to …

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Analyse your existing URLs

Mobile users are spending more and more of their time on fewer platforms. Your title should always tie directly to your content. If it doesn’t, the visitor is more likely to bounce, sending Google a signal that your content didn’t serve their search interest. As a result, Google …

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Learning about local search

There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why …

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Make web crawlers a priority

With that said, proper SEO does take a lot of work, requires a large set of skills, and takes time. But, by investing in SEO now, and allocating the proper time and resources to it, you can begin to create serious, long-term value for your business. Thus, taking advantage of …

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How To Find Traffic A Website Has

True to form, Google is always changing, tweaking, and improving its algorithm. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Take a look at your top ranking and most shared content. Is …

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Free SEO and paid SEM complement each other brilliantly

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Your website must be set up to track the sources of conversions accurately; otherwise, you won't know …

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Anchor text is still a huge ranking signal

Local businesses can’t be fully evaluated on the basis of links. On-site optimization is all about publishing awesome stuff in the first place. Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick …

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Search for your niche keywords on Bing

The first step in a search optimization analysis is to understand our goals and objectives for performing SEO. Not all types of SEO are needed for each client. Some clients may benefit more, for example, from local SEO than organic SEO. The first step in an effective SEO strategy is …

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Be very sure of what you are writing

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Voice search is picking up steam. You can now use your voice to search the web …

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Encourage Comments on Your Site

Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site. There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance …

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Generate keyword ideas

Evaluating keywords for relative opportunities is still very tough. Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to …

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Do an audit of your existing site

Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a …

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Try to Go for Longer, Scannable Posts

You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. How do you ensure that you’re not just optimizing pages for …

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