Reasons why marketers love Google algorithms

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. An easy way to do this is to make the most of online tools, like XML-Sitemaps.com, which will quickly build an XML sitemap of up to 500 pages. When …

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Focus on topic depth vs. backlinks

If a vendor cannot tell you specific results they’ve gotten for other people, they do not warrant your trust. Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. URL – This is the actual address where the page …

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Succeeding in SEO means paying attention to URLs

People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should …

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Invest in forums

SEO stands for “search engine optimization.” That’s a long phrase isn’t it? It can seem scary, but it doesn’t have it be. I have seen growth hacking competitions where small paid campaigns were used for either research or lead generation. Optimise And Take Advantage Of Inbound Links …

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More importance is given to stickiness

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. It does …

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Using traffic estimation tools in conjunction with sitemaps

If you think you have paginated content problems on your website, it can be a frightening prospect to try and fix. A proximity search uses the order of the search phrase to find related documents. In the search engines’ algorithmic analysis, these websites aren’t offering any unique value to …

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Optimizing for Voice Search and Voice Assistants

The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most common keywords used to find the website on Google. In addition, the Search Console also informs you about hacked websites …

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Show don't Tell

When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won’t contain …

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Add a blog to your website and start writing

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. The main purpose of categories and tags are to help web visitors navigate your blogs quickly …

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Too much of content

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow …

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The bottom navigation bar is an anchor link bonanza

The fundamental principle for structuring URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. High-quality content means faultless spelling …

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Make it More Visual

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Content …

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Understanding Your Competitive Landscape

How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to …

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Consider your exposure options for your content

The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they …

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Improve site speed

The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your …

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Google might discount irrelevant links

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something …

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Indexing requirements often conflict with aesthetic requirements

What Google wants to see is authoritative and relatable links talking about your site. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Social signals like those from Twitter …

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Try New Things

How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. You shouldn’t only target 1 keyword, even if you have a very small budget or think …

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Backlinks are about much more than Search Engine Optimisation

In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and …

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Pay attention to your weekly click-through rate

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. A lot of marketers focus on social in their online marketing strategy. But, it’s …

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Make Use Of Local Citations

The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. Another one of the best SEO tactics creates even more links to your site to …

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