Be mindful of analytics

Some organizations choose to silo web development from marketing, which is a mistake. Use relevant and accurate meta descriptions, title tags and alt text throughout your site. Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. Although …

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A do-it-yourself guide to static pages

Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment) based on how SEO works. The first thing you need to do is figure out who your …

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How Important Is a Number One Ranking?

Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. If you want to rank high in Google for valuable key phrases and for a long time – you better have good, original content …

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The best advice I've listened to about SERPs

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

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Search engine health checks should look at organic links

Have you ever had someone ask you if you “Yahoo’d” something? They do so by continuously tweaking search algorithms to provide a better experience for Google users. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites …

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It takes time and practice to create a catchy title

Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps as well as to know when you should update and change pages for the season or switch to using different keywords. You can look at and compare several different …

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How to use the topic cluster model

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don …

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Understanding the rationale behind XML sitemaps

An internal link connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. Evergreen topics have long lasting value, so when …

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Web Optimization Best Practices and Techniques

The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble. User-generated content can increase the relevance and freshness of a website. Users can interact with …

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SEO LSI keyword analysis best practice

Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. This means that you'll want to practice a little SEO (search engine optimization). Search Engine …

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More Targeted And Relevant Traffic

We can use Google Trends for Websites for insight into particular competitors. You not only can compare traffic for various websites over time but also can see other sites visited and what those visitors searched for. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search …

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On page optimization techniques for better rankings

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you …

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Think of People, not Robots, When Optimizing Keywords

Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content …

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