Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Choose your keywords. Make sure they have good volume, aren’t too difficult, and suit customer intent. Content curation is a common way to collect, restructure, and
republish existing content. The collection of material often
provides new perspectives for users on content ideas you’ve
already covered. For content curation to be successful, you
first look for appropriate sources and then use your own blog
to purposefully publish the content. Personal social media
channels also help spread content easily. Popular topics
often provide a lot of traffic. You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page.
Promoting Your Site to Increase Traffic
SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. People often think of Google Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content.
Not recommended: thin content pages
Information Architecture allows people and search engines to better understand the content structure on a site. Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links.
Use Semantic Markup To Improve Ranking
If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. Very few businesses take
a long, hard look at what their online competitors are doing first or
think about what part of their business works best online. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. According to Gaz Hall, a UK SEO Consultant : "Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like."
Footer links are an excellent environment for usability
If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that
Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One.